Lá dentro jogam os nossos, cá fora celebramos o que é nosso

Inside, our team plays; outside, we celebrate what is ours.

June 30, 2026

BACCUS launches national media campaign with the colors of the flag, to the sound of the World Cup and in partnership with Lado B

The color is not accidental. When BACCUS decided to launch a campaign during the World Cup, the choice was deliberate: green, yellow, and red. Not to compete with the National Team, but to walk alongside it. To be close to those who believe that Portuguese elegance is a differentiator, even on football days.

This month, the campaign is running on Rádio Observador, with spots that celebrate the connection between quality, national identity, and the current moment. The campaign is accompanied by advertising cards on the main television channels: CNN, TVI, RTP, V+, and SIC Notícias. It's not about shouting. It's about being there, present, with the right colors.

The colors of the flag on your chest

Three pieces that summarize the strategy: green, yellow and red

BACCUS has prepared three pieces that summarize the strategy: the green shirt, the yellow shirt, and the red shirt. Simple, solid, made of 100% linen with the quality that characterizes the brand. They are not occasional. They are a statement of how the brand wants to be amidst this celebration of Portuguese football.

Baccus green shirt, Portuguese flag color

Confident Green

The color that embodies hope. A calm, secure green shirt, made for those who understand that they don't need to be loud to assert themselves. Portuguese quality throughout.

See green shirt

Baccus yellow shirt, Portuguese flag color

Clear Yellow

The color that calls out, that raises its voice without shouting. A yellow shirt that is presence, optimism, the perfect tone to be visible without being excessive. Because elegance is also about leaving no doubt.

See yellow shirt

Energetic Red

The color that warms, that gives life. A red shirt that is movement, that is the pulse of those who live every moment. Elegant, intense, made for days that matter.

See red shirt

Lado B recorded the campaign

The band from Porto is the voice of this campaign

The song Sinais by the band Lado B enters this story not as an accessory, but as an essence. The Porto-based band recorded the spot that echoes on Rádio Observador, creating the soundtrack of what the brand wants to communicate: that looking good is a choice, a sign of good taste, and that this choice has Portuguese origins.

Wear your shirt, turn up the volume, and cheer for the National Team with maximum elegance. The World Cup is for those who prepare, and BACCUS dresses those who prepare.

Well-dressed journalism

The campaign dresses those who inform

Several journalists and commentators from the Portuguese media accompany the campaign, wearing BACCUS shirts and accessories during their reporting, commentary, and experiencing the World Cup days. It's an acknowledgment that a good shirt is silent but speaks for itself.

That those who dedicate themselves to informing also dedicate themselves to looking good. That in Portugal, quality is the choice of those who know the difference. When you see a well-dressed journalist these days, it's likely that BACCUS is doing the background work.

Being close is a strategy

The choice to be where people are

The choice to be on Rádio Observador, on television, with a Portuguese band, dressing journalists and personalities that people admire, is not casual. It is intentional. It is to say that BACCUS does not just want to be in people's closets. It wants to be where people are. In the moments that matter. In the media they use. In the sounds they listen to. In the faces they recognize.

During this World Cup, when you turn on the sound, you'll hear Lado B. When you see a well-dressed commentator or journalist, it's probably Baccus. When you think about dressing well to watch the game, you already know where to look.

Flag shirts / World Cup Campaign