Our communication strategy for 2025-2026 is advancing with another decisive step to project the brand in the national market. We have established a partnership with Rádio Observador , one of the most relevant information and entertainment platforms in the country in its segment. For two months, we will sponsor the program "Homens de uma certa idade" (Men of a Certain Age ), a podcast hosted by three figures with strong notoriety and influence : António Raminhos , Luís Filipe Borges , and Marco Horácio .
This collaboration represents much more than just visibility. It's a clear affirmation of the brand's strategy to reach qualified audiences, communicate through authoritative channels , and authentically and relevantly associate ourselves with Portuguese culture and humor .
Throughout December, the hosts will mention the brand directly on the podcast , naturally integrating it into the program's content. This presence on a program with a loyal audience allows us to:
- Increase the reach of BACCUS;
- Strengthen the brand's positioning , where credibility and authority are key;
- To create closeness through large-scale communication methods.
Radio Observador, as a mass media outlet, offers us a solid platform with multi-channel distribution (radio, podcast, social media, and website), significantly amplifying our message.
The choice of the "Men of a Certain Age" podcast combines humor, storytelling, and authenticity —three fundamental ingredients for capturing attention and creating an emotional connection with the audience.
The presence of renowned comedians such as Raminhos, Borges, and Horácio reinforces the credibility of the partnership, while maintaining a relaxed and accessible tone.
For the brand, this translates into a direct bridge to new audiences, an opportunity to clearly communicate what we do and why we do it, and also to associate the brand with a context that values creativity and critical thinking . Values that the brand appreciates and transmits.
By funding this podcast, we also commit to contributing to the sustainability of cultural and humorous production in Portugal . BACCUS is 100% Portuguese , valuing the tradition of Portuguese know-how , and this is a commitment that aligns with the brand's DNA – a Portuguese master shirtmaker who values the best that is made in Portugal .
At a time when independent content creation faces increasing challenges, supporting projects with quality and impact is also a way to give back to the community. For us, this partnership is both a communication initiative and a conscious investment in the cultural ecosystem.
This collaboration with Rádio Observador is part of a broader communication strategy aimed at enhancing the brand's presence in leading media outlets , increasing its visibility among public and private decision-makers, and establishing qualified contact through the production of valuable content for our audience.
Throughout the campaign, we will share updates, behind-the-scenes insights, and the results this collaboration will yield.
Discover more about our work.
To learn more about the products, solutions, and projects we develop, visit:
- Our main page: Go to online store
- Our B2B solutions: see solutions
- Our blog: read more articles
This partnership with Rádio Observador is an important milestone in the brand's evolution . It represents strategic vision, a commitment to reliable media , and support for content creators who influence and inspire thousands of people . It's an opportunity for us to grow, communicate better, and be closer to those who value quality and trust.
